Storytelling is everything
Whether I'm writing for a brand, for myself, or forming the thoughts of a fictional character, the key to content marketing is storytelling. People love stories, they imagine themselves in one on a daily basis. If the goal is to connect, content is not enough. Understanding your audience is the only way to create content that makes them feel part of the story.
My Latest From Around the Web
My View From the Floor: How to Go Low to Get Better PerspectivePublished by YUMMY MUMMY CLUB
OCTOBER 17, 2016
Usually lying on the floor means something bad has happened. Did you fall? Collapse? Pass out? For me, lying on the floor has been something of a ritual since I was a young man. It feels like change.Read The Rest
Callaghan: LeBreton bids offer two distinct visionsPublished BY OTTAWA REPORT
FEBRUARY 14, 2016
While being the national capital has its clear perks, it comes with an existential crisis: Who does this city belong to?Read The Rest
How to Survive in the Era of Fake NewsPublished BY THORNLEY FALLIS
DECEMBER 5, 2016
Fake news. It’s an issue that has dominated the post-election media coverage in the U.S., and is beginning to undermine the credibility of what we read in our social feeds.